Top 5 Business Apps Performance in Ghana Q4 2021

In Q4 2021, the top 5 business apps in Ghana showed varied performance trends in terms of downloads, revenue, and active users according to data from Sensor Tower.

LinkedIn: Network & Job Finder had a mixed quarter. Weekly revenue fluctuated, peaking at around $1.3K at the end of September and experiencing a low of $373 in mid-October. Weekly downloads remained relatively stable, ranging from 2.8K to 3.9K, while weekly active users saw a slight increase from approximately 106K at the beginning of the quarter to around 114K by the end of December.

iScanner: PDF & OCR Scanner experienced notable fluctuations. Weekly revenue varied between $297 and $514, peaking in late November. Downloads saw a significant spike in mid-October, reaching 6.9K, before stabilizing between 2.6K and 4.5K for the remainder of the quarter. Active users followed a similar trend, peaking at 7.1K in late October and then stabilizing around 3.8K to 5K.

Adobe Acrobat Reader: Edit PDF showed consistent performance. Weekly revenue ranged from $272 to $415, with a peak at the end of December. Downloads fluctuated, hitting a high of 6.9K in late October and stabilizing around 3K to 5K. Active users increased steadily from approximately 303K at the beginning of the quarter to around 335K by the end of December.

ScanGuru: Document PDF Scanner had modest performance. Weekly revenue ranged from $116 to $244, with a peak in early October. Downloads fluctuated significantly, peaking at 744 in early October and dropping to as low as 147 in early November. Active users varied between 988 and 1.8K, showing a general decline towards the end of the quarter.

2nd Line - Second phone number showed varied trends. Weekly revenue ranged from $37 to $268, peaking in mid-October. Downloads saw a significant spike in mid-November at 1.6K, but dropped to as low as 515 by the end of December. Active users ranged from 672 to 1.2K, showing a general decline towards the end of the quarter.

For more detailed insights, visit Sensor Tower.